These Terms of Use are an agreement between you and Renato Fernandes Ruiz (“Tavia”, “we”, “us”) for the Tavia app and taviacolor.com. By using Tavia you accept these Terms and our Privacy Policy. If you do not agree, please do not use Tavia.
If you got Tavia from the Apple App Store, Apple’s Licensed Application End User License Agreement (the Standard EULA, https://www.apple.com/legal/internet-services/itunes/dev/stdeula/) also applies. These Terms add to it. If they conflict about your license to use the app, the Standard EULA wins.
You must be at least 18 years old and live in the United States or Canada. You may only scan your own face.
We may change, add or remove features over time.
Tavia describes how your coloring and skin look in a photo. It is not a medical device and does not diagnose, treat, cure or prevent any disease or condition. Nothing in Tavia is medical advice, and using it does not create a doctor and patient relationship.
Results are estimates that change with light, camera, angle, makeup and filters. We only call a change progress when it is bigger than normal photo variation, but no result is guaranteed. Ingredient alerts are general guidance: always read product labels, patch test new products, and ask a pharmacist, doctor or dermatologist about anything that worries you, including changes in your skin.
Parts of Tavia use AI: our own Tavia Face Engine and Google Gemini, a third-party AI described in our Privacy Policy. AI output can be wrong, incomplete or unexpected. Use your own judgement, do not rely on Ask for health, safety or money decisions, and do not share sensitive health information in Ask. You are responsible for how you use what Tavia suggests.
You can use Tavia without an account. Your results then live in an anonymous account tied to this device, and you can lose them if you delete the app. Save your results with your email or Sign in with Apple to keep them. Keep your device and email secure, and tell us at support@taviacolor.com if you think someone else has used your account.
You own the photos and content you add. You give us a limited, non-exclusive, royalty-free license to store and process them only to run Tavia for you, including through the providers listed in our Privacy Policy. This license ends when you delete the content or your account, apart from backups that expire within 30 days. You confirm that you have the right to add what you add.
Please do not:
We may remove content or suspend accounts that break these rules.
Free. A free scan shows your color season, a four-color preview and a share card, with a limited number of free scans, Ask messages and routine tools. The current limits are shown in the app.
Tavia Pro. Tavia Pro unlocks the full color analysis, the full skin analysis, progress tracking, routine tools and more Ask messages.
Plans. Annual, US$49.99 per year, with a 3-day free trial for eligible new subscribers. Weekly, US$6.99 per week. In Canada the App Store shows the price in Canadian dollars. Taxes may apply. The price shown in the app before you buy is the one that applies.
Auto-renewal. Payment is charged to your Apple ID when you confirm the purchase, or when your free trial ends. Your subscription renews automatically for the same period at the then-current price unless you turn off auto-renew at least 24 hours before the end of the current period. Your account is charged for the renewal within the 24 hours before the period ends.
Free trial. If you do not cancel at least 24 hours before your 3-day trial ends, the annual plan starts and you are charged. Any unused part of a free trial ends when you buy a subscription.
Canceling. Manage or cancel anytime in your iPhone Settings (tap your name, then Subscriptions) or from Account in Tavia. You keep Pro until the end of the period you paid for. Deleting the app or your Tavia account does not cancel your subscription.
Refunds. Purchases are processed by Apple, and refunds are handled by Apple under its policies at reportaproblem.apple.com, except where the law gives you other rights.
Price changes and offer codes. Apple will tell you ahead of any price increase and ask for your consent where required. Offer codes, when available, are redeemed through the App Store.
Invite friends. For each friend who enters your invite code and subscribes to Tavia Pro (their first payment, after any free trial), you get 1 week of Tavia Pro, for up to 10 friends in any 12 months. Your 3rd friend adds 1 month and your 10th friend adds 1 year, once each. Free time starts right away, or, if your own App Store subscription or free trial is running, when it ends.
Who can use a code. Invite codes are for people new to Tavia, entered within 7 days of creating their account, once per person, and never your own. A friend’s code may come with a longer free trial on the annual plan, sold and charged by Apple under these Terms.
Reward rules. Rewards have no cash value, cannot be transferred and may change or end at any time, without taking away rewards already earned. We may remove rewards that come from fake accounts or other abuse.
Some product links are affiliate links: if you buy, we may earn a commission at no extra cost to you. We do not control retailers, their prices, stock or products, and their own terms apply. A suggestion is not a promise that a product suits you.
Tavia, its design, text, engine and brand belong to us (Renato Fernandes Ruiz) or our licensors. We give you a personal, non-transferable license to use the app under these Terms and the Standard EULA. Ideas and feedback you send us may be used without any obligation to you.
Tavia is provided “as is” and “as available”. To the extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, accuracy and non-infringement. Some places do not allow these exclusions, so they may not apply to you.
To the extent the law allows, we are not liable for indirect, incidental, special, consequential or punitive damages, or for lost data, profits or goodwill. Our total liability for any claim is limited to the greater of what you paid for Tavia in the 12 months before the claim or US$100. Nothing here limits liability that cannot be limited by law, and consumers in Quebec keep all their rights under the Consumer Protection Act.
If you misuse Tavia or break these Terms and that leads to a claim against us, you agree to cover our reasonable losses, to the extent the law allows. This does not apply to consumers in Quebec.
Talk to us first. Email support@taviacolor.com first. We will try to resolve any issue within 60 days.
Governing law. Tavia is run from Ontario, Canada. These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there. This does not take away any protection the consumer laws where you live give you and that cannot be waived.
United States. If you live in the United States, any dispute we cannot resolve together will be settled by binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules and the Federal Arbitration Act, except claims in small claims court and intellectual property claims. You and we give up jury trials and class actions. You can opt out of arbitration by emailing support@taviacolor.com within 30 days of first accepting these Terms.
Canada. If you live in Canada, the arbitration clause and class action waiver above do not apply to you. You can bring claims in the courts of your province, and its consumer protection laws apply.
You can stop anytime and delete your account from Account. We may suspend or end your access if you break these Terms or to protect other people, with notice where reasonable. Sections that by their nature should survive the end of these Terms will survive.
We will post updated Terms in the app and on our website and change the date above. For material changes we will tell you in the app before they apply, and consumers in Quebec will get notice at least 30 days ahead. If you keep using Tavia after that, the new Terms apply. If you do not agree, stop using Tavia and delete your account.